CONCEPT DESIGNS
Three problems. Three complete design responses.
Three fictional UAE businesses, each built around a problem we see repeatedly: service menus people cannot decode, booking flows that create friction, and location pages that fail to turn local intent into a visit. The businesses are invented. The decisions are practical.
Concept design. Fictional business.
Fictional businesses. Familiar problems.
A redesign of a famous brand proves very little to a clinic, barbershop or coffee roastery in the UAE. These concepts start closer to the work: a treatment menu visitors cannot decode, a booking flow that interrupts a decision already made, and a location page treated as admin instead of a sales page.
We designed the structure, pages, type, palette, original photography and copy around each problem. No client work is implied and no real identity is borrowed. The point is to make the design decisions visible, then show how they transfer to a smaller business.
ABOUT THESE CONCEPTS
Every business in this section is invented. Sadara Clinic, Qamra Barbers and Sabkha Coffee Roasters do not exist and are not stand-ins for clients. Their names, prices, opening hours and locations were created for the exercise. Nothing here is client work, a proposal or evidence of results. Every visible asset was made for this exercise, and no real company identity appears in the designs.
NEXT MOVE
Does your site have one of these problems?
Tell us where customers get stuck. We will tell you what we would change first.