SEM & PAID ACQUISITION
Put your offer in front of people ready to buy.
Paid search and social reach people who are ready to act, and they do it quickly. They also spend money whether or not the campaign is well built. We plan, launch and improve Google Ads and Meta campaigns, with landing pages written for the campaign and tracking that connects spend to inquiries.
Setup plus ongoing campaign management
Traffic from people already looking for you
WHO IT'S FOR
- Businesses that need customers sooner than organic search can deliver them
- Owners running ads that generate clicks but few qualified inquiries
- Launches, seasonal offers, or new locations that need visibility now
PROBLEMS IT SOLVES
- Ad spend produces clicks but not measurable inquiries
- Traffic lands on pages that were never built to convert
- There's no clear line between spend and the results it creates
WHAT'S INCLUDED
Paid search and social, scoped to your business.
Put your offer in front of people ready to buy. Every engagement is scoped around how your customers buy, not around a preset package.
- Campaign and offer strategy
- Google Ads and Meta campaign implementation
- Keyword, audience and negative keyword planning
- Landing pages written for each campaign
- Google Tag Manager, pixels, and conversion tracking
- Ongoing optimization and performance reporting
Advertising media spend is paid directly by the client and is separate from MAFT's service fees.
WHAT THE WORK IS AIMED AT
Designed for SEM & paid acquisition.
- 01
Traffic from people already looking for you
- 02
Campaigns measured on inquiries
- 03
Clear answers about what the spend returns
HOW WE WORK
How we work on this.
This mirrors MAFT's wider growth process, focused on this service.
- 01
Strategy & offer
We define the campaign and the offer, plus the keywords, audiences and negative keywords that keep spend pointed at real intent.
- 02
Build the conversion path
Landing pages written for the campaign, with Google Tag Manager, pixels and conversion tracking wired in before launch.
- 03
Launch campaigns
Google Ads and Meta campaigns implemented against the plan, with tracking validated end to end.
- 04
Optimise & report
Ongoing optimisation and reporting against inquiries and cost per result.
FAQ
Questions we're usually asked.
AREAS WE SERVE
Where a market needs its own answer.
MAFT works remotely with businesses across the UAE. A city gets its own page only where search there behaves differently enough to be worth explaining, rather than one page per emirate with the name swapped.
CONNECTED SERVICES
The three services support each other.
NEXT MOVE
Ready to talk about SEM & paid acquisition?
Tell us where growth feels stuck and we'll recommend the first move, before we recommend a package.