SEM & paid acquisition
Put the right offer in front of high-intent customers.
Paid search and social campaigns can reach ready-to-act customers quickly — but only when they're built around inquiries, not clicks. We plan, launch, and improve Google Ads and Meta campaigns with purpose-built landing pages and conversion tracking that connects spend to real results.
Who it's for
- Businesses that need high-intent traffic faster than organic search can build it
- Owners running ads that generate clicks but few qualified inquiries
- Launches, seasonal offers, or new locations that need visibility now
Problems it solves
- Ad spend produces clicks but not measurable inquiries
- Traffic lands on pages that were never built to convert
- There's no clear line between spend and the results it creates
What's included
SEM & paid acquisition, scoped to your journey.
Put the right offer in front of high-intent customers. Every engagement is scoped around the customer journey rather than a preset package.
Setup plus ongoing campaign management
Advertising media spend is paid directly by the client and is separate from MAFT's service fees.
What you can expect
Outcomes we design toward.
01
Faster access to high-intent traffic
02
Campaigns built around inquiries, not clicks
03
Clearer decisions about spend and performance
How we work
A clear path from problem to measurable result.
This mirrors MAFT's wider growth process, focused on this service.
01
Strategy & offer
We define the campaign and offer, plus the keywords, audiences, and negative keywords that focus spend on genuine intent.
02
Build the conversion path
Conversion-focused campaign landing pages with Google Tag Manager, pixels, and conversion tracking wired in before launch.
03
Launch campaigns
Google Ads and Meta campaigns implemented against the plan, with tracking validated end to end.
04
Optimise & report
Ongoing optimisation and performance reporting focused on inquiries and cost per result, not surface metrics.
Frequently asked
Questions before you get in touch.
Which platforms do you run campaigns on?
Primarily Google Ads (paid search) and Meta (paid social), chosen and combined based on where your high-intent customers are.
Is advertising spend included in your fee?
No. Advertising media spend is paid directly by the client and is separate from MAFT's service fees, so you keep full ownership and visibility of your ad accounts and budget.
Is this a one-off setup or ongoing?
It's a setup phase plus ongoing campaign management, because paid campaigns need continual optimisation to keep improving cost per inquiry.
Do we need a dedicated landing page?
Usually, yes. We build conversion-focused campaign landing pages so paid traffic has a clear, measurable path to an inquiry.
Connected services
Growth works best when the channels connect.
Ready to talk about sEM & paid acquisition?
Tell us where growth feels stuck and we'll recommend the first move — before we recommend a package.