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Websites · SEO · SEM

Grow the whole journey, not one channel.

A website is only useful if the right people find it, trust it, and take action. MAFT connects conversion, organic discovery, and paid acquisition around measurable inquiries and conversions.

Three connected services

Start with the constraint. Connect the right solution.

You may need one service or all three. We scope the work around the customer journey, not a preset package.

01 · Convert attention

High-converting websites

Make the next step obvious, fast, and measurable.

New builds and focused redesigns shaped around how UAE customers compare services, staff, reviews, locations, and availability before they get in touch.

What the work can include

  • Custom mobile-first design and development
  • Booking, ordering, WhatsApp, call, and map integration
  • Service, team, review, offer, and location architecture
  • English and Arabic-ready content structure
  • Analytics and conversion-action tracking
  • Technical SEO, structured data, and launch support

Project-based · typically 2–5 weeks

Ask about High-converting websites

02 · Capture demand

Local SEO & discovery

Show up when nearby customers are already looking.

Strengthen the signals that help Google understand what you offer, where you operate, and why your business deserves visibility for high-intent local searches.

What the work can include

  • Technical, on-page, and local search audit
  • Keyword and search-intent mapping
  • Service and location page optimization
  • Google Business Profile guidance and upkeep
  • Search Console, sitemap, and structured-data setup
  • Monthly visibility, action, and opportunity reporting

Foundation project or ongoing monthly growth

Ask about Local SEO & discovery

03 · Create demand

SEM & paid acquisition

Put the right offer in front of high-intent customers.

Plan, launch, and improve paid search and social campaigns with purpose-built landing pages and conversion tracking that connects spend to real inquiries.

What the work can include

  • Campaign and offer strategy
  • Google Ads and Meta campaign implementation
  • Keyword, audience, and negative-keyword planning
  • Conversion-focused campaign landing pages
  • Google Tag Manager, pixels, and conversion tracking
  • Ongoing optimization and performance reporting

Setup plus ongoing campaign management

Advertising media spend is paid directly by the client and is separate from MAFT's service fees.

Ask about SEM & paid acquisition

The growth journey

From being found to knowing what created the result.

Each channel has a job. The value comes from connecting them into one journey and measuring the actions between them.

01

Be found

Earn and buy visibility across Google and the platforms your customers already use.

02

Build trust

Answer the questions that influence choice: services, specialists, proof, price, and location.

03

Make the next step easy

Create an obvious next step through booking, ordering, WhatsApp, calls, or a qualified inquiry form.

04

Measure the result

Track meaningful actions so the next website, SEO, or campaign decision is based on evidence.

Where we begin

The first recommendation should match the real problem.

Visibility constraint

The right customers are not finding you.

We strengthen local SEO, Google Business Profile signals, service pages, and high-intent paid acquisition.

Conversion constraint

People visit, but too few take the next step.

We improve the website, offer, landing pages, proof, and conversion journey so intent has somewhere useful to go.

Measurement constraint

You cannot tell which activity creates inquiries.

We connect calls, forms, WhatsApp clicks, bookings, campaigns, and reporting around the actions that matter.

Ongoing support

Keep the presence healthy. Keep improving the result.

Ongoing work can stay focused on the digital foundation, build organic visibility, or coordinate website, SEO, and SEM under one growth plan.

Presence Care

Protect the digital foundation customers rely on.

  • — Hosting, uptime, security, and dependency oversight
  • — Booking, ordering, WhatsApp, call, and contact-form checks
  • — Tracking and analytics health checks
  • — Service, staff, price, and gallery updates
  • — Technical troubleshooting and minor improvements
Recommended

Search Growth

Keep improving local visibility and organic demand.

  • Everything in Presence Care, plus:
  • — Ongoing on-page and local SEO
  • — Google Business Profile support
  • — Service and location content improvements
  • — Search opportunity review
  • — Monthly visibility and action reporting

Growth Partner

Coordinate website, SEO, and SEM around one growth plan.

  • Everything in Search Growth, plus:
  • — Paid campaign management and optimization
  • — Campaign landing pages and offer testing
  • — Conversion tracking and attribution upkeep
  • — Cross-channel performance review
  • — Monthly reporting and strategy call

Scope, campaign volume, and advertising spend are agreed separately. Every engagement starts with the constraint most likely to improve measurable inquiries.

Start with the problem

Not sure whether the priority is your website, SEO, or SEM?

Tell us where growth feels stuck. We'll recommend the first move before we recommend a package.